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GR88.com, a new online casino from International Arts Management, has launched. International Arts Management (IAM) has launched a new online gaming brand – GR88.com – to offer players access to premium poker and casino titles.

The site also offers 24-hour customer service and a range of player rewards, and it even features its own social networking platform to allow visitors to chat while they play.

"We know [players] want a better online environment and we believe that GR88.com can offer that setting by handpicking the best gaming software available and bringing them under one domain," said IAM chief executive officer Peter Karroll.

IAM is also the owner of Bodog online casino and it managed to bring that brand from one per cent audience awareness to 42 per cent in just 24 months.

Software designer Sega, famous for bringing Sonic the hedgehog into millions of homes, also recently launched its very own online casino and poker room offering, which features a range of classic games including roulette, blackjack, baccarat and slots.