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PartyGaming has launched a new global marketing campaign for its poker and casino offerings. A new marketing campaign has been launched for online gaming sites PartyPoker.com and PartyCasino.com.

The new global campaign has been designed with the strapline "feel it", as research from the online gaming sites found that players search for "it" - the feeling of "intense rush" as cards are turned or the roulette wheel begins to slow.

Advertisements will be seen on TV, billboards, press and online across the globe and aims to show players getting caught up in a "whirlwind of excitement".

The new marketing campaign will also showcase a redesigned logo for the sites.

A spokesman for PartyGaming said the brand changes are already evident when players log onto the sites.

It added: "PartyPoker.com has just launched the Million Dollar Hand promotion for June, while PartyCasino.com is the world's largest online casino and is continuing to expand at a rapid pace. The Gold Mega Jackpot at PartyCasino.com currently stands at just over a record breaking $2,281,000 (£1,391,791) and is waiting to be hit!"

PartyGaming has signed a new deal with Channel 5 Broadcasting to launch a Five-branded bingo and casino offering later this year.