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Meet Alan Kendall, Casino Expert

Alan Kendall

Alan began writing for Casino.co.uk in 2024, bringing his 20 years’ experience in online gambling to offer expertise on topics ranging from real money games to payment methods, alongside in-depth casino reviews for over a dozen UK gambling sites.

Alan’s Bio and Background

Since graduating from a Telematics and Multimedia diploma at The City of Liverpool College in 2006, Alan has been a devoted online gambling writer for the last two decades. His passion for the subject originated from his early marketing career, which saw him work between Liverpool, London, Malta and Latvia as he developed his understanding of all player types from budget bettors to high rollers.

He has since written hundreds of reviews and guides related to both casinos and sportsbooks across markets including the UK, USA, Canada and Australia. During this time, he also worked with major gambling brands like Flutter Entertainment, Gamesys Group, Entain and Bally’s Corporation, and his work has been featured in publications such as The Sports Daily and Augusta Free Press.

Today, Alan is regarded as an expert voice in the gambling space, and has participated in panels at notable industry conferences like SIGMA Europe and iCS Georgia to discuss developments and trends in the iGaming industry.

17+ Reviews and Guides Written
20+ Years of Experience
Jackpot City Top-Rated Casino
Casino Reviews Area of Expertise

What Makes Alan A Casino Expert?

There are numerous reasons why you can trust Alan’s reviews and guides to UK online casinos, and his work brings you reliable and original expertise because of his:

  • Widespread knowledge: Alan has written numerous in-depth guides covering virtually every aspect of online casinos, from slots and live games to bonus terms and how KYC checks work. He approaches every topic with extensive research, leaving no stone unturned in his efforts to supply key facts and insights.
  • First-hand experience: Having worked directly with numerous household names in the iGaming world throughout his career, Alan has a fine-tuned understanding of what players want and need from gambling sites, as well as how these preferences are likely to change in the near future.
  • Genuine passion and interest: Alan is always keeping track of everything going on in the gambling industry. When he isn’t writing, he particularly enjoys following software providers to find out more about their latest games and mechanics.

Alan Kendall, Casino Expert: “With the UK now home to arguably one of the most competitive licensed online casino markets worldwide, it’s never been more important to know which are truly worth your time and money. I aim to cut through the noise by telling you exactly where each site’s strengths and weaknesses lie, and how it compares against the industry average for what’s important to you.”

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Discover Guides and Reviews Written by Alan

Alan has written numerous reviews alongside guides to real money and debit card casinos for Casino.co.uk, including the following:

Casumo Review

Casumo Logo

🕵️ Alan’s key takeaways: “Among the dozens of casinos I’ve reviewed, I’m not sure any can compete with Casumo for the sheer size of its 3,850+ games library. The rotating daily bonuses also gave me a big incentive to keep coming back, although the fact that my withdrawals of under £10 came with a £3 fee was frustrating.”

See Alan’s review of Casumo

talkSPORT BET Review

talkSPORT BET Logo

🕵️ Alan’s key takeaways: “I was very impressed with the jackpot slots, which feature daily prize pots for constant chances to win. Other highlights include the well-designed mobile app and conveniently low £5 minimum limit for deposits and withdrawals, although there’s certainly room to expand the range of just 5 accepted payment options.”

See Alan’s review of talkSPORT BET

Monopoly Casino Review

Monopoly Logo

🕵️ Alan’s key takeaways: “Monopoly Casino comfortably deserves a spot among our top 10 UK casinos, due to the welcome offer, exciting daily promos and popular app. Even if you’re not a fan of the board game, aside from the 16 Monopoly-branded titles, there’s an enjoyable mix of slots, live dealer options and bingo rooms from over 20 leading providers.”

See Alan’s review of Monopoly Casino

Luna Casino Review

Luna Casino Logo

🕵️ Alan’s key takeaways: “Luna Casino most notably stands out from the crowd with its massive collection of 400+ live dealer games. The quality doesn’t cut corners either, as you can enjoy the most popular releases from Evolution, Pragmatic Play and Playtech. However, notable areas for improvement include the absence of live chat customer support.”

See Alan’s review of Luna Casino

Real Money

Real money

🕵️ Alan’s top tip: “Aside from only joining UKGC-licensed operators, always set yourself a session budget before you start playing and bet 1% to 3% of this bankroll per spin or hand. This will help you avoid depositing and wagering more money than you can afford to lose, as well as chasing losses or getting carried away when you land a big win.”

See Alan’s guide to real money casinos

Debit Cards

Debit Card

🕵️ Alan’s top tip: “If you never want to worry about ensuring you have access to an accepted payment method at online gambling sites, use debit cards. They’re supported at practically all of the 175+ licensed online casinos in the UK, including each of our top 10, and also remove the need to create an account with e-wallet services such as PayPal and Skrill.”

See Alan’s guide to debit card casinos

What Is It Like Working With Alan?

To find out more about why Alan is a valued member of the Casino.co.uk team, we spoke to some of our other experts:

“Alan’s attention to detail for his casino reviews is second to none. He knows exactly what separates great operators from the good (and the bad), and where to lift the hood in terms of games, bonuses, payments and more to ensure that Brits can easily find the casino most-suited to their preferences. When reading his reviews, I always find his direct comparisons to other top-rated sites useful.”

“Alan is one of the most experienced gambling writers I’ve worked alongside, and his knowledge and understanding are great for breaking down complex subjects in easy-to-understand terms. His research shines through in every topic he covers, allowing him to provide beneficial advice for both complete casino beginners and those who have been gambling online for many years.”

Get in Touch With Alan

You can reach out to Alan by emailing Casino.co.uk or visiting his LinkedIn profile:

Learn About Other Casino.co.uk Writers

Casino.co.uk is overseen by an independent team, who have collectively written about and worked in online gambling for over 110 years, held positions at numerous British casinos and sportsbooks, and played at over 100 sites. Here’s a breakdown of the other expert writers behind our 65+ casino reviews and 115+ gambling guides for UK players:

Richard Trenchard, Casino Expert

Richard Trenchard

With almost a decade of experience in writing about online casinos and sports betting, former national newspaper journalist and sports editor Richard has extensive knowledge across all aspects of the UK gambling industry. You’ll often find him testing out the newest casinos, getting stuck into the latest slot games, or studying sports stats.

Find out more about Richard

Jon Young, Slots Expert

Jon Young

Jon is a highly experienced writer and editor who has worked in the gambling industry at all levels for 20 years. Aside from reviewing the likes of minimum deposit sites, casino bonuses and payment methods, he enjoys hunting out the best progressive online slots and playing Texas hold'em poker at casinos around the UK.

Find out more about Jon

Claudia Hartley, Payments Expert

Claudia Hartley

Having spent almost a decade in the iGaming industry, Claudia has experience writing about online gambling in multiple markets worldwide. She specialises in providing information on commonly accepted deposit and withdrawal options you can use at casino sites, to help you find the quickest and easiest methods for seamless transactions.

Find out more about Claudia

Sam Pearce, Casino.co.uk Editor

Sam Pearce

Sam has produced gambling content since 2019 across markets including the UK, Ireland, USA, Canada and New Zealand. He worked in both Pinnacle’s casino and sportsbook teams before joining Casino.co.uk in 2024, where he has contributed to dozens of guides on several topics, including bonuses, games and slots types, and payment methods.

Find out more about Sam
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